Designing an Ad Auctions Game for the Trading Agent Competition

نویسندگان

  • Patrick R. Jordan
  • Michael P. Wellman
چکیده

We introduce the TAC Ad Auctions game (TAC/AA), a new game for the Trading Agent Competition. The Ad Auctions game investigates complex strategic issues found in real sponsored search auctions that are not captured in current analytical models. We provide an overview of TAC/AA, introducing its key features and design rationale. TAC/AA will debut in summer 2009, with the final tournament commencing in conjunction with the TADA-09 workshop.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

TacTex09: a champion bidding agent for ad auctions

In the Trading Agent Competition Ad Auctions Game, agents compete to sell products by bidding to have their ads shown in a search engine’s sponsored search results. We report on the winning agent from the first (2009) competition, TacTex. TacTex operates by estimating the full game state from limited information, using these estimates to make predictions, and then optimizing its actions (daily ...

متن کامل

TacTex09: Champion of the First Trading Agent Competition on Ad Auctions

Sponsored search [4] is one of the most important forms of Internet advertising available to businesses today. In sponsored search, an advertiser pays to have its advertisement displayed alongside search engine results whenever a user searches for a specific keyword or set of keywords. An advertiser can thereby target only those users who might be interested in the advertiser’s products. Each o...

متن کامل

A First Approach to Autonomous Bidding in Ad Auctions

We present autonomous bidding strategies for ad auctions, first for a stylized problem, and then for the more realistic Trading Agent Competition for Ad Auctions (TAC AA)—a simulated market environment that tries to capture some of the complex dynamics of bidding in ad auctions. We decompose the agent’s problem into a modeling subproblem, where we estimate values such as click probability and c...

متن کامل

A Long-Term Profit Seeking Strategy for Continuous Double Auctions in a Trading Agent Competition

This paper presents a new bidding strategy for continuous double auctions (CDA) designed for Mertacor, a successful trading agent, which won the first price in the “travel game” of Trading Agent Competition (TAC) for 2005. TAC provides a realistic benchmarking environment in which various travel commodities are offered in simultaneous online auctions. Among these, entertainment tickets are trad...

متن کامل

Generating Bayes-Nash Equilibria to Design Autonomous Trading Agents

This paper presents a methodology for designing trading agents for complex games. We compute, for the first time, Bayes-Nash equilibria for firstprice single-unit auctions and m-price multi-unit auctions, when the auction has a set of possible closing times, one of which is chosen randomly for the auction to end at. To evaluate this approach we used our analysis to generate strategies for the I...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2009